Build Wealth &

Live with Purpose

Align your financial life with what
is most important to you

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Peace of Mind

An Intentional Approach, Our Total Wealth Management Process

Wealth management is a process, not an event. Our Total Wealth Management process is a proactive planning rhythm that keeps you aligned with your values and goals, while proactively employing the best strategies for your specific situation.

Q1 The Alignment Model

We start every year with a meeting focused on what is most important to you. The Alignment Model looks at your values, goals and actions to assure that your plan is working in concert with what is most important to you. We also model out various scenarios to give us a game plan for the year ahead.

Q2 Investment Analysis

During the second quarter of each year, we’ll take a deep dive into all of your investments. We’ll review asset allocation, determine risk exposure, align assets with goals and assess your entire investment picture to assure everything is working as it should.

Q3 Risk Management

No matter how much planning you engage in, life happens. And that’s why our work in the third quarter focuses on risk management. We will stress test your financial picture to see how the ‘what-if’s’ may impact your family and assure that your risks are covered appropriately and efficiently.

Q4 Tax Planning & Generosity

As the year closes, we run a tax projection for you to assess any opportunities to optimize your tax picture and get ahead of any unwanted surprises at tax time. We also cover any outstanding action items for the year and review your giving plan to align your wealth and generosity goals. 

Our Values

Authenticity

We are an accurate and transparent representation of who we are: helpers who desire to see you live your highest, most authentic purpose.

Empathy

By giving generously of our time and attention, we can fully understand and appreciate your unique goals and intentions.

Conscientiousness

If we can pursue our best work with diligence and vigor, we will help our colleagues and clients achieve their goals efficiently.

Optimism

With an encouraging partner as your guide, you’ll accelerate toward your financial goals with energy and purpose.

Getting Started

The Launch Process

The Master’s Minute

Read Our Blog Or Sign Up For Our Webinar

The Master’s Minute – Understanding the U.S. Tax System Through a Simple Story
November 20, 2024 | Lyle E. Hershey
The Master’s Minute – Understanding the U.S. Tax System Through a Simple Story

Benjamin Franklin once said, “Nothing is certain except death and taxes.” But is that really true? As the tax code has grown more complex, fewer people understand how the U.S. tax system works. In fact, according to a recent survey, fewer than half of...

The Master’s Minute – Q4 Blog Series Introduction: Tax Planning & Tax Code
November 14, 2024 | Garrison R. North
The Master’s Minute – Q4 Blog Series Introduction: Tax Planning & Tax Code

As we approach the end of the year, it becomes “tax time" here at Master’s. We spend a lot of time running projections, making recommendations, and talking through our client’s individual tax situations and, believe it or not, we enjoy it immensely!   For our...

The Master’s Minute – Fear Not!
October 22, 2024 | Charles D. Keller
The Master’s Minute – Fear Not!

Throughout the past 30 years, we have determined that two human emotions are typically the main culprits behind significant financial mistakes: Fear and Greed.   Today’s blog post will focus on the potentially negative impact of “listening to the voice” of fear.  On November 5th,...