Privacy Policy
Last Updated on: 12/31/2019
Securities America Personal Information Notice for California Residents
What Is This Notice?
The California legislature recently enacted the California Consumer Privacy Act of 2018 (“CCPA”)—a law that relates to personal information about California residents. This Notice is provided on behalf of Securities America Financial Corporation and our affiliates, Securities America Inc. Securities America Advisors, Inc. and Arbor Point Advisors, LLC (“we”, “our”, “us” and “Securities America”) to advise you of types of personal information that Securities America may collect about you that may be covered by the CCPA and the purposes for which we collect such information.
We are providing this notice broadly to California residents as a courtesy, and in light of the CCPA’s new requirements. However, only limited personal information Securities America collects is covered by the CCPA in light of our business and the Act’s exceptions. For instance, information collected, processed, sold, or disclosed pursuant to the federal Gramm-Leach-Bliley Act and implementing regulations, and the California Financial Information Privacy Act, is exempted from nearly all provisions of the CCPA, including the rights of access, deletion, and opt out. As a general matter, those laws apply to nonpublic personal information about individuals who obtain financial products or services from us primarily for personal, family, or household purposes.
Information We Collect and How We Use the Information
We may collect the following categories of personal information that may be covered by the CCPA and use it for the following purposes:
Types of Personal Information:
- Contact information and other personal identifiers, such as name, postal address, email address, phone number, unique personal identifier, account name, registration numbers, tax identification number, Social Security number, passport number, and other similar identifiers
- Commercial and financial information, such as records of personal property or financial accounts, products or services, other purchasing or consuming histories or tendencies, information on investments, investment objectives, risk tolerance, time horizon, assets, income, expenses, net worth, tax status, holdings, account balances, transaction history, investment experience
- Internet or electronic activity information and device and online identifiers, such as IP address, online identifier or device IDs, or other similar identifiers, information regarding interaction with a website or application, browsing history, calls and emails sent and received
- Professional or educational information, such as information about your employment and background
- Demographic and family information, such as date of birth, sex, marital status, such as whether a client is related to someone who is employed in the securities industry, information about related parties to an account, dependents, and beneficiaries, citizenship
- Audio and visual information, such as photographs, CCTV recordings, voicemail, or other telephone recordings (e.g., for our support lines)
12/31/2019 Page 2 of 2
- Professional, such as information about your employment or businesses
- Other information you make available to us, such as in an email or phone call
- Inferences drawn from personal information to create a profile about an individual reflecting, for instance, preferences, characteristics, behaviors, and aptitudes, such as credit history and risk tolerance
Our Uses of Personal Information
- Offering and providing products and services, including opening accounts, communicating with you, providing investment recommendations, making suitability determinations, marketing our products and services to you, and connecting you with other products and services
- Operating our business, including ensuring the security and sufficiency of our networks, systems, products, services, applications, facilities; improving our products and services; managing risk; and securing accounts, property, and resources
- Complying with applicable regulatory and legal requirements (for example, client identification program, and know your customer requirements); protecting our rights, property, and the safety of our employees or others; responding to lawful requests; and other legitimate business and commercial purposes (including in connection with a sale, merger or consolidation, or other transfer of assets)
Where To Find More Information
If you are a Securities America client, you will also receive our Privacy Notice, as required by federal law, which provides information about how we collect, share, and protect your personal information and provides information about opting out of such sharing. This notice is available here.
Please note that you may interact with a representative, other financial institutions, or other third parties (sometimes referred to as non-affiliates), and direct us to share information with such third parties as we provide products or services to you. Securities America may not control the data practices of such third parties, and we recommend you review any applicable third party privacy policies for information about their data practices.
Accessibility
We are committed to ensuring the accessibility of our communications to individuals with disabilities. To make a request or report a concern, please contact us at 833-204-5527 or ccpa@saionline.com.
How To Contact Us
If you have any questions, please contact us at: 12325 Port Grace Blvd, La Vista, NE 68128, ccpa@saionline.com or 833-204-5527.
Master's Minute:
Blog
Embracing “Enough”: The Path to Greater Generosity
Clients often approach us with a burning question, "Am I on track to have enough money to retire?" This inquiry surfaces most frequently among our pre-retiree clients, especially when we begin our partnership. The importance of this query is undeniable. Within the initial few...
3rd Quarter Series: 5 Considerations for Protecting Against the Unexpected, Part 5 – The Crucial Role of Liquidity in Your Financial Plan
Welcome to the final installment of our third-quarter blog series covering various aspects of risk management. Today, we are exploring a fundamental element of financial planning that has significant implications for your daily life: the value of liquidity. What is Liquidity? To start,...
3rd Quarter Series: 5 Considerations for Protecting Against the Unexpected, Part 4 – Incorporating Generosity Into Your Estate Plan
Many of our clients recognize the many blessings they have received and are motivated to be generous. This often takes the form of annual charitable contributions to their church and other worthy organizations. Additionally, some individuals wish to leave a portion of their...