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Build Wealth &

Live with Purpose

Align your financial life with what is most important to you.

Become Part of the Master's Family

Experience a Unique Approach to Wealth Management

We believe in a relationship-centric, values driven approach to financial planning. Our Total Wealth Management Process is designed to keep you aligned with what is most important to you while keeping the financial aspects of your life organized and optimized. Our true team model places your interests ahead of our own, creating client relationships that go beyond just numbers, making you a part of the Master's family.

Read more about our financial planning services for individuals and corporations.

Why Master's Advisors?

Our Client Value Proposition

Start Here

Alignment

Your financial decisions will be aligned with what is most important to you.

Optimization

Your finances will be strategically organized so that you are fully prepared to confidently face whatever comes your way.

Contentment

Every aspect of your financial life will be proactively and systematically monitored, enabling you to pursue continual contentment in your life.

Peace of Mind

Our Process is Designed to Give You Peace of Mind

We Call It The Annual Planning Rhythm

Financial Planning is a process, not an event. The goal of our proactive planning rhythm keeps you aligned with your values and goals, while continuously employing the best strategies for your specific situation.

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How We Help our Clients

Connecting Wealth to Values
Building an Efficient Plan
Creating Optionality

Connecting Wealth to Values

Our clients want their wealth to have meaning to them. Wealth on its own means little, but wealth optimized for your goals and values can be extremely impactful. Our initial values exercise helps to clarify what is most important to you and shapes the development of your financial goals and decision-making framework. This process empowers you to make consistent financial decisions that take less time, emotion, and stress, allowing you to remain focused on what really matters.

Building an Efficient Plan

Efficiency comes in all shapes and sizes. Having confidence in your plan creates emotional efficiency; you know you are aligned with your goals and values, that your financial life is strategically organized and that you are prepared for any unexpected events along the way. Efficiency is also created by utilizing financial strategies such as low-cost investing, tax optimization techniques and rigorous investment management analysis. Lastly, efficiency is created through a proactive, agile planning process that gets tweaked over time to adjust for what comes along the way.

Creating Optionality

Being financially independent means having options; with your time, your vocation, and your financial resources. For each person, this is a unique and personal concept. Optionality really means having the freedom to use your time and resources as you feel called. By focusing on optionality, rather than a hard and fast date to ‘retire’, our process is adaptable to solve for what you want to achieve throughout the different phases of your life. Instead of living for a ‘mountaintop’ in the future, we want to help you live purposefully all along the way.

Clarity, Collaboration, and Synergy

Total Wealth Management - Corporate

The Goal of our Total Wealth Management - Corporate service provides the necessary clarity to your business finances to be able to form personal financial goals for both you and your team.

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Our Blog:

The Master's Minute

March 21, 2023   | Lyle E. Hershey
What to Think About the Current Bank Failures?

We have received questions over the past few weeks about the recent bank failures that are dominating the financial news headlines. In this week’s Master’s Minute, I will summarize the questions that we have been receiving and provide our response to these topics. •…

February 28, 2023   | Garrison R. North
Blog Series: Values Drive Decisions, Part 5 – Conscientious

As we conclude our series, Values Drive Decisions, we focus on our final core value: Conscientiousness. Financial planning is rarely a discipline of perfection. In dealing with numbers, you would assume that most decisions we help our clients make are 1+1=2 equations, however generally…

February 23, 2023   | Lyle E. Hershey
Blog Series: Values Drive Decisions, Part 4 – Optimism

I was recently working on a project to load some old doors and shelving into the back of our SUV to drop off at the refuse center. The individual helping me said, “we’re not going to fit all of this in here.” My response…

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480 New Holland Ave
Suite 7201
Lancaster, PA 17602

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© 2023 Master’s Advisors • Developed by TinyFrog • Important Disclosures | Privacy Policy

Securities offered through Securities America Inc., member FINRA/SIPC. Master's Advisors is not affiliated with the Securities America companies. Advisory services offered through Securities America Advisors, Inc. This site is published for residents of the United States and is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or product that may be referenced herein. Persons mentioned on this website may only offer services and transact business and/or respond to inquiries in states or jurisdictions in which they have been properly registered or are exempt from registration. Not all products and services referenced on this site are available in every state, jurisdiction or from every person listed. This communication is strictly intended for individuals residing in the states of CO, DE, FL, IL, IN, KY, MD, ME, NC, NE, NJ, OH, OK, PA, SC, TN, TX, VA, VT, WV, WY. No offers may be made or accepted from any resident outside the specific state(s) referenced. PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of information provided at these websites. The company is not liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third party technologies,  websites, information, and programs made available through this website. When you access one of these websites, you are leaving our website and assume total responsibility and risk for your use of the websites you are linking to. All images and Content Copyright © 2020 Masters Advisors, Inc. Securities America and its representatives do not provide tax or legal advice; therefore it is important to coordinate with your tax or legal advisor regarding your specific situation.

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