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Build Wealth &

Live with Purpose

Align your financial life with what
is most important to you

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Our Commitment to You

Who we Serve

Ready for Retirement

Minimize Taxes |Create Sustainable Income | Leave a Legacy

Business
Owners

Organize Your Financial Life | Maximize Opportunity | Accelerate Growth

High-Earning Professionals

Align Cash Flow With Goals | Reduce Risk | Live Fully Today

Peace of Mind

An Intentional Approach, Our Total Wealth Management Process

Wealth management is a process, not an event. Our Total Wealth Management process is a proactive planning rhythm that keeps your aligned with your values and goals, while proactively employing the best strategies for your specific situation.

Q1 The Alignment Model

We start every year with a meeting focused on what is most important to you. The Alignment Model looks at your values, goals and actions to assure that your plan is working in concert with what is most important to you. We also model out various scenarios to give us a game plan for the year ahead.

Q2 Investment Analysis

During the second quarter of each year, we’ll take a deep dive into all of your investments. We’ll review asset allocation, determine risk exposure, align assets with goals and assess your entire investment picture to assure everything is working as it should.

Q3 Risk Management

No matter how much planning you engage in, life happens. And that’s why our work in the third quarter focuses on risk management. We will stress test your financial picture to see how the ‘what-if’s’ may impact your family and assure that your risks are covered appropriately and efficiently.

Q4 Tax Planning & Generosity

As the year closes, we run a tax projection for you to assess any opportunities to optimize your tax picture and get ahead of any unwanted surprises at tax time. We also cover any outstanding action items for the year and review your giving plan to align your wealth and generosity goals. 

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Our Values

Authenticity

We are an accurate and transparent representation of who we are: helpers who desire to see you live your highest, most authentic purpose.

Empathy

By giving generously of our time and attention, we can fully understand and appreciate your unique goals and intentions.

Conscientiousness

If we can pursue our best work with diligence and vigor, we will help our colleagues and clients achieve their goals efficiently.

Optimism

With an encouraging partner as your guide, you’ll accelerate toward your financial goals with energy and purpose.

Getting Started

The Launch Process

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  • Week 1

    Alignment Model & Financial Goals

    Week 1 officially kicks off your onboarding process with an in-person meeting. During this meeting we will recap your values and goals, establishing your personal aAlignment Model and ensuring we have established the decision-making framework that will be used to build your plan.

  • Week 2

    Financial Inventory

    We will collect all your financial information and documents during week 2. This week may be a little more intense for you than some of the other weeks, but we will be there with you every step of the way. You will use the Master’s Wealth Manager Vault to provide documents to us, giving you a secure and simple way to share information.

  • Week 3

    Advisor Questions and Follow Up

    Week 3 you can expect to hear from your advisor either via email or phone call. Your advisor will address any remaining items needing clarification from their review of your financial inventory.

  • Week 4

    Strategy & Design

    Our team will meet to discuss your financial situation and lay the groundwork for your initial financial plan through our Strategy & Design process. This week is when you see our ‘true team approach’ in action, as you will have a plan that is thoughtfully constructed by our entire team of advisors. We will keep you updated throughout this week as our team works on organizing your financial life.

  • Week 5

    Initial Recommendations & Investment Analysis

    We will meet again in Week 5 to review our initial planning recommendations and walk through your big picture cash flow plan. We will also review our assessment of your investment portfolio, covering all the bases from retirement accounts, to private investments, real estate and everything in between.

  • Week 6

    Risk Management

    We will review your current risk management structure, assessing your insurance portfolio, legal documents and any other unique risks to your personal situation. This review helps you to understand where your largest gaps exist, and how best to mitigate them efficiently.

  • Week 7

    Tax Analysis

    We will review your current tax situation and provide context for where your risks and opportunities are. We want to pay what is owed, but not a penny more! Our multi-year tax planning approach models out current and future scenarios for a holistic view of your lifetime tax bill and how to best manage it.

  • Week 8

    Wrap-Up and Action List

    The purpose of your final onboarding meeting will be to review the topics covered throughout the onboarding process. We will also review your initial list of action steps and summarize your big picture plan on our One Page Plan. You will then be introduced to your team at Master’s as you begin your ongoing relationship with us.

The Master’s Minute

Read Our Blog Or Sign Up For Our Webinar

Embracing “Enough”: The Path to Greater Generosity
October 3, 2023 | Lyle E. Hershey
Embracing “Enough”: The Path to Greater Generosity

Clients often approach us with a burning question, "Am I on track to have enough money to retire?" This inquiry surfaces most frequently among our pre-retiree clients, especially when we begin our partnership. The importance of this query is undeniable. Within the initial few...

3rd Quarter Series: 5 Considerations for Protecting Against the Unexpected, Part 5 – The Crucial Role of Liquidity in Your Financial Plan
September 26, 2023 | Jonathan Thompson
3rd Quarter Series: 5 Considerations for Protecting Against the Unexpected, Part 5 – The Crucial Role of Liquidity in Your Financial Plan

  Welcome to the final installment of our third-quarter blog series covering various aspects of risk management. Today, we are exploring a fundamental element of financial planning that has significant implications for your daily life: the value of liquidity. What is Liquidity? To start,...

3rd Quarter Series: 5 Considerations for Protecting Against the Unexpected, Part 4 – Incorporating Generosity Into Your Estate Plan
September 19, 2023 | Lyle E. Hershey
3rd Quarter Series: 5 Considerations for Protecting Against the Unexpected, Part 4 – Incorporating Generosity Into Your Estate Plan

  Many of our clients recognize the many blessings they have received and are motivated to be generous. This often takes the form of annual charitable contributions to their church and other worthy organizations. Additionally, some individuals wish to leave a portion of their...

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480 New Holland Ave
Suite 7201
Lancaster, PA 17602

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Securities offered through Securities America Inc., member FINRA/SIPC. Master's Advisors is not affiliated with the Securities America companies. Advisory services offered through Securities America Advisors, Inc. This site is published for residents of the United States and is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or product that may be referenced herein. Persons mentioned on this website may only offer services and transact business and/or respond to inquiries in states or jurisdictions in which they have been properly registered or are exempt from registration. Not all products and services referenced on this site are available in every state, jurisdiction or from every person listed. This communication is strictly intended for individuals residing in the states of CO, DE, FL, IL, IN, KY, MD, ME, NC, NE, NJ, OH, OK, PA, SC, TN, TX, VA, VT, WV, WY. No offers may be made or accepted from any resident outside the specific state(s) referenced. PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of information provided at these websites. The company is not liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third party technologies, websites, information, and programs made available through this website. When you access one of these websites, you are leaving our website and assume total responsibility and risk for your use of the websites you are linking to. All images and Content Copyright © 2020 Masters Advisors, Inc. Securities America and its representatives do not provide tax or legal advice; therefore it is important to coordinate with your tax or legal advisor regarding your specific situation. Check the background of this firm on FINRA's BrokerCheck.

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Our live webinar takes place each quarter. Join us for these informative presentations hosted by advisors Garry North and Lyle Hershey. Our next webinar is Thursday, November 2nd at 3pm.

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