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The Master’s Minute – Equally Yoked: Financial Advisors and You

July 9, 2025 by Charles D. Keller

Investors smiling at their financial advisor, with whom they feel equally yoked. When it comes to your financial future, technical expertise matters—but so does alignment. Your advisor should be more than someone managing your investments. Rather, they are walking alongside you in decisions that touch every part of your life: family, legacy, generosity, and purpose.

That’s why values alignment isn’t optional, it’s essential!

If your advisor’s approach is disconnected from what matters most to you, the planning process can feel transactional rather than meaningful. Last week, we talked about the alignment model. For that to work correctly, your advisor needs to also be aligned with your aim and purpose.

In today’s blog, we’ll discuss what that alignment looks like, warning signs that you aren’t in the best match with your advisor, and what you can expect from a truly in-synch relationship with your advisory team.

What Values Alignment Looks Like

At Master’s, we often say that wealth management & financial planning is more than money and math. It is about direction.

Your direction is developed by what you believe, what you value, and where you’re ultimately headed.

Here are a few ways shared values show up in a strong advisor relationship:

  • Shared Purpose: You want your financial plan to support more than just accumulation. You care about impact, stewardship, and clarity around your priorities.
  • Mutual Understanding: An advisor who listens and asks the right questions—about your goals, your intentions, and how you define success—creates space for meaningful decisions.
  • Action That Reflects Your Beliefs: A values-aligned plan doesn’t just make sense on paper—it feels right. Whether it’s charitable giving, retirement income planning, or legacy strategies, meaningful discussions ensure that decisions are made with conviction.

When You’re Not Aligned

Misalignment often shows up subtly.

You might feel like the plan is technically sound but emotionally disconnected. Or your charitable giving goals feel like an afterthought. Or you sense your advisor isn’t asking the deeper questions that would lead them to a better understanding of you and your goals.

You don’t need to share every belief with your advisor—but you should share the big ones. Especially when you desire your finances to reflect your priorities.

Final Thought

A healthy advisor relationship is built on trust, clarity, and shared direction. When values are aligned, your plan becomes more than a strategy; it becomes a true reflection of your purpose.

At Master’s, that is the kind of partnership we strive for every day. Contact us with any questions you may have today.

Filed Under: General Knowledge, Master's Minute

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