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The Master’s Minute

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The Master’s Minute – Our Core Values – Authenticity

August 11, 2020 by Garrison R. North

You have undoubtedly heard and read many ideas and comments related to a company’s core values. At Master’s, we worked through an intentional process last year to rediscover our core values as a team and redefine what those mean to our clients. Over the next few blogs, you will read about our core values of Authenticity, Empathy, Conscientiousness and Optimism and why they are so vital to the DNA of our firm.

Authenticity is a bit of an in-vogue term today in business, but we have always seen it as a hallmark of our team at Master’s. Authenticity is something we believe others need to experience consistently over time, making it hard for me to do justice to it in words! However, consider the following anecdotes as they relate to the authenticity of our team:

  • The smile and warm welcome you receive from Emily when you walk into our office
  • The eagerness to help that you receive from Tim and Deb when you give us a call
  • The genuine emotions of laughter, disappointment, excitement, and attentiveness you receive when you meet with Bob, Charlie, Lyle and Jon
  • The multiple team members who stop by for a chat when you come in for a meeting or attend one of our events
  • The attentiveness on the servicing of your financial accounts from Jennifer and Marilyn
  • The interactions you witness among our team members working together cohesively, all to serve you to the best of our ability
  • The relationships, initially are based on business, that quickly turn into lifelong friendships

Lastly, I believe the best test of authenticity is what you experience with someone when you encounter them in an unexpected setting. We expect the experience to be the same for you when you see us at a community event, in the grocery store or walking in a park with our families as it is when we are in a business setting together. I am confident that we will still laugh together, engage in genuine conversations with each other and be eager to connect as friends.

Authenticity cannot be manufactured or strategized; it must flow naturally. We are blessed with ten genuinely authentic team members, all desiring to serve you with excellence!

How have or haven’t you experienced authenticity with us and our team?

Filed Under: Blog, Master's Minute

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Securities offered through Securities America Inc., member FINRA/SIPC. Master's Advisors is not affiliated with the Securities America companies. Advisory services offered through Securities America Advisors, Inc. This site is published for residents of the United States and is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or product that may be referenced herein. Persons mentioned on this website may only offer services and transact business and/or respond to inquiries in states or jurisdictions in which they have been properly registered or are exempt from registration. Not all products and services referenced on this site are available in every state, jurisdiction or from every person listed. This communication is strictly intended for individuals residing in the states of CO, DE, FL, IL, IN, KY, MD, ME, NC, NE, NJ, OH, OK, PA, SC, TN, TX, VA, VT, WV, WY. No offers may be made or accepted from any resident outside the specific state(s) referenced. PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of information provided at these websites. The company is not liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third party technologies,  websites, information, and programs made available through this website. When you access one of these websites, you are leaving our website and assume total responsibility and risk for your use of the websites you are linking to. All images and Content Copyright © 2020 Masters Advisors, Inc. Securities America and its representatives do not provide tax or legal advice; therefore it is important to coordinate with your tax or legal advisor regarding your specific situation.

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