My son, Marshall, has had a long-standing enthusiasm for collecting sports cards. He is like a kid in a candy store when he can open a new pack of cards. Naturally, he loves to physically open his own new pack of cards and see what cards he gets, but he will regularly watch YouTube videos of other people opening packs of cards.

I recently offered to help him be a little more strategic about his sports card collecting. I initially knew very little about sports card collecting, but I did have a basic understanding that the value of a collection has little to do with the amount of cards you have and much more to do with the specific cards you own. I’ve also discovered that it’s not just about having the right card. The card also needs to have the highest quality grade, as determined by a select independent authentication company, to make it truly valuable.

Of course, the idea of quality over quantity isn’t limited to sports card collecting. It’s also true about relationships. The effectiveness of our lives is not determined by how many people we know or how many Facebook “friends” we have. It’s really the quality of our friendships that reveals our true character.

Over the last year or so at Master’s, we have had conversations about who we want to be as a company and what we want our long-range vision to be. From these discussions, we have firmly landed on a vision that focuses on quality over quantity. We don’t have aspirations of being the biggest firm in terms of the number of clients we serve or the revenue we generate. Our vision is centered on having deep client relationships and delivering consistent high-quality financial advice. It is our goal that clients will come away from the Master’s experience confident that whatever circumstances they encounter, they are financially prepared.

Where in your life have you experienced the benefits of quality over quantity?