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“Who We Are” Blog Series – Planning and Service

October 15, 2015 by Lyle E. Hershey

In this fourth and final article in our “Who We Are” Blog Series, I will address our philosophy as it relates to financial planning and client service.  There are three key philosophies that shape our planning and services to our clients: the client is the center of what we do, wise financial decisions come from understanding and applying fundamental financial principles, and financial products are only tools to implement broader financial advice.

There is often a natural tension between our own wants and desires and our wants and desires for those we love and care about.  I suspect that if you are part of a family you can relate to this.  These tensions can also exist on the company level.  Who is Master’s working for?  We do not work for a large company that provides additional incentives for us to sell proprietary products that largely benefit that company.  We work for our clients.  We are free to offer the strategies that we feel best meet our clients’ needs, putting them at the center of our process.

Just as there are universal principles that govern life, there are similar principles that govern our financial lives.  Most of us wouldn’t ignore the universal principle of gravity when standing on a lofty rock precipice in Yosemite National Park; however, we all regularly encounter people who choose to disregard basic financial principles and suffer the consequences.  The following is a list of some of the fundamental financial principles that when followed consistently, we believe, will lead to financial contentment: spend less than you earn, give generously, avoid the use of consumer debt, build cash flow margin, and set long-term goals.  Our financial advice is rooted in fundamental financial principles.

When you contact a financial planner, it is not uncommon for him to ask you about your financial situation, including what assets you have to invest.  Unfortunately, we hear of encounters with other financial planning firms where people quickly understand that all the advisors want to do is position assets in a financial product (annuity, mutual fund, life insurance contract, etc.), and after they complete the sale, the clients might not ever hear from them again.

We do it differently at Master’s.  Although we frequently recommend financial products to our clients, we understand that these products are only tools that help to accomplish a broader strategy or goal.  It’s our advice that makes the difference.  Each client’s situation is thoroughly reviewed by multiple Master’s team members at our Strategy and Design meeting.  It’s our team’s experience and expertise in developing and monitoring customized financial plans or strategies that sets us apart from the typical product sales person.

We are committed to offering wise financial advice centered on you and your financial future.  You can proceed confidently knowing that you are part of the Master’s team.

Filed Under: Blog, Client Service

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Securities offered through Securities America Inc., member FINRA/SIPC. Master's Advisors is not affiliated with the Securities America companies. Advisory services offered through Securities America Advisors, Inc. This site is published for residents of the United States and is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security or product that may be referenced herein. Persons mentioned on this website may only offer services and transact business and/or respond to inquiries in states or jurisdictions in which they have been properly registered or are exempt from registration. Not all products and services referenced on this site are available in every state, jurisdiction or from every person listed. This communication is strictly intended for individuals residing in the states of CO, DE, FL, IL, IN, KY, MD, ME, NC, NE, NJ, OH, OK, PA, SC, TN, TX, VA, VT, WV, WY. No offers may be made or accepted from any resident outside the specific state(s) referenced. PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the websites provided here, you are leaving this website. We make no representation as to the completeness or accuracy of information provided at these websites. The company is not liable for any direct or indirect technical or system issues or any consequences arising out of your access to or your use of third party technologies,  websites, information, and programs made available through this website. When you access one of these websites, you are leaving our website and assume total responsibility and risk for your use of the websites you are linking to. All images and Content Copyright © 2020 Masters Advisors, Inc. Securities America and its representatives do not provide tax or legal advice; therefore it is important to coordinate with your tax or legal advisor regarding your specific situation.

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